Wanting to learn more about digital marketing in time for the new year? Well then what are you waiting for? Digital marketing is the key to success for all businesses, whether that’s through SEO, Social Media, Paid Advertising or Video Production. Each element is crucial to all businesses, and in this blog we will be discussing why you should learn about digital marketing in 2025.
What are the key Elements to Digital Marketing?
As we briefly covered in the introduction, SEO, Social Media, Paid Advertising and Video Production are the most important elements of digital marketing that all businesses need in order to be successful within industry. But what are they and how can they help?
Search Engine Optimisation (SEO):
SEO is a ranking system, where your business and your competition are numbered throughout a search engine. Using keywords can help to not only appeal to your ideal specific demographic, but also one up your competition.
Since search engines such as Google use keywords to rank your website, having keywords that aren’t popular but are still easily recognisable will help your site to stand out. Within the content on your website, linking keywords to your products and services could have potential customers clicking, further increasing the traffic on your site.
SEO is also crucial when it comes to making posts on social media. Making sure to incorporate the right keywords within your tags, or hashtags within posts, will ensure that your campaigns are reaching the right target audience for your business.
Social Media:
Everyone knows the importance of a social media presence in recent years, but how can it help a business? Social media is a great tool to understand which trends are popular within the industry, helping you to make campaigns to appeal to a wider target audience.
Not only is it a great tool to respond to customer feedback and queries, it is also a good way to promote your products or services, through short formed videos, ads or posts. Forming a trusting relationship with your customers will help create loyalty within your business, making it a great way to gain further insight into your customer base.
Paid Advertising:
Businesses can utilise paid advertising as a way to get new users as potential customers. Pay Per Click (PPC) advertising is a great tool to use since businesses only need to pay as soon as a user clicks on the ad, making it a cost-effective method for many. Using this style of advertising can also be a great way to discover more in-depth analytics about your business website, which ads and services most users seem to interact with. In turn, using this as an opportunity to utilise social media, crafting posts and campaigns to further appeal to potential customers.
Video Production and Editing:
When it comes to making content, video production is one of the best for its straightforward approach. Whilst video production can be harder to understand, short form videos such as on TikTok are extremely popular for their eye-catching design and simple text. Since these videos are roughly 15-30 seconds, potential interested users then have to interact with your website further, helping to gain more traffic on the site.
When it comes to making and editing videos the number one rule is to have a clear layout and plan. For some users it could be their first time interacting with your brand, so you have to make sure that all of your content is following the same guidelines and design. Focus on incorporating popular trends, such as songs, movements or words within your videos to help to appeal further with your target audience. SEO can also help to showcase your content to the right people, through using the right hashtags and keywords, the video algorithm is bound to reach the right people for you.
Nevill Media – Contact Us!
If you’re interested in learning more about SEO, Social Media, Video Production and marketing strategies then get in contact with us today! Visit our contact us page by clicking here!
Or if you would like to get in direct contact with our team, you can email through at hello@nevillmedia.com. Or call us on 01206 588 000.
We look forward to hearing from you!