Facebook Admin Roles

This guide is designed to help you understand the different admin roles available within Facebook.

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There are pros and cons to each access level, but this guide will help you decide upon the level of access you should provide each user with.

Facebook enables you to select one of 5 levels of administration for each admin of your Facebook page. Often a Facebook page requires more than one person to be able to access and administer the account, especially as the page grows.

Below is a list of the 5 user levels, what each user level has access to and when this level is most likely to be required.

The Facebook Page owner / creator should be the manager; it is best practice not to allow others to become manager of your page as they will then have access to everything. Including the ability to determine other admin roles, so potentially they could delete or add other users if they wanted to.

Features

Manage administration roles.
Edit the Facebook page.
Add apps.
Create posts on behalf of the page.
Respond to comments.
Delete comments.
Send messages on behalf of the page.
Create adverts.
View page insights.

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The admin role ‘content creator’ is certainly a more secure level to provide someone with, a user of this level will be able to do pretty much everything the page manager can do, however they will not be able to add and delete other users.

Features

Edit the Facebook page.
Add apps.
Create posts on behalf of the page.
Respond to comments.
Delete comments.
Send messages on behalf of the page.
Create adverts.
View page insights.

The moderator is role ideal for a slightly more technical person that is looking to consolidate the brand image and overall Facebook presence, whereas a strategic person such as your social media manager would need an administration role with more access than one such as this.

Features

Respond to comments.
Delete comments.
Send messages on behalf of the page.
Create adverts.
View page insights.

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This role is designed for those that are purely assigned an advertisement role. You should give this role to someone that is not required to make posts or engage with your audience, but they will have full access and ability to create adverts for your page.

Features

Create adverts
View page insights

Depending on how large your company is and how much you’re investing into social media management, you may want someone else to report and monitor the social media activity and performance of both the Facebook manager and Facebook advertiser. This role can also be assigned to people that you are looking to work with, such as managers and advertisers. This level of access will enable them to review the current performance of your Facebook page, draw comparisons of your page performance with their clients and suggest areas of which they want to improve. An ‘insight analyst’ will be able to do all of this without placing your page at risk as they will have no access to advertise, contact members or delete users.

Features