Essential Twitter Guidelines

There are many policies that Twitter asks us as users to obey, however this guide is designed to highlight the key areas that we should all be aware of, particularly when it comes to commercial uses of the platform.

Essential Twitter Guidelines
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Content Boundaries and Use of Twitter

  • Trademark: We reserve the right to reclaim usernames on behalf of businesses or individuals that hold legal claim or trademark on those usernames. Accounts using business names and/or logos to mislead others may be permanently suspended.
  • Misuse of Twitter Badges: You may not use badges, such as but not limited to the Promoted or Verified Twitter badge, unless provided by Twitter. Accounts using these badges as part of profile photos, header photos, background images, or in a way that falsely implies affiliation with Twitter may be suspended.

Abuse and Spam

  • Serial Accounts: You may not create multiple accounts for disruptive or abusive purposes, or with overlapping use cases. Mass account creation may result in suspension of all related accounts. Please note that any violation of the Twitter Rules is cause for permanent suspension of all accounts.
  • Selling usernames: You may not buy or sell Twitter usernames.
  • Spam: You may not use the Twitter service for the purpose of spamming anyone. What constitutes “spamming” will evolve as we respond to new tricks and tactics by spammers. Some of the factors that we take into account when determining what conduct is considered to be spamming are:
  • If you have followed and/or unfollowed large amounts of users in a short time period, particularly by automated means (aggressive following or follower churn);
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  • If you repeatedly follow and unfollow people, whether to build followers or to garner more attention for your profile;
  • If your updates consist mainly of links, and not personal updates;
  • If a large number of people are blocking you;
  • If a large number of spam complaints have been filed against you;
  • If you post duplicate content over multiple accounts or multiple duplicate updates on one account;
  • If you post multiple unrelated updates to a topic using #, trending or popular topic, or promoted trend;
  • If you send large numbers of duplicate @replies or mentions;
  • If you send large numbers of unsolicited @replies or mentions in an aggressive attempt to bring attention to a service or link;
  • If you add a large number of unrelated users to lists in an attempt to bring attention to an account, service or link;
  • If you repeatedly create false or misleading content in an attempt to bring attention to an account, service or link;
  • Randomly or aggressively favoriting Tweets through automation in an attempt to bring attention to an account, service or link;
  • Randomly or aggressively Retweeting accounts through automation in an attempt to bring attention to an account, service or link;
  • If you repeatedly post other users’ account information as your own (bio, Tweets, url, etc.);
  • If you post misleading links (e.g. affiliate links, links to malware/click jacking pages, etc.);
  • Creating multiple misleading accounts in order to gain followers;
  • Selling followers;
  • Purchasing followers;
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  • Using or promoting third-party sites that claim to get you more followers (such as follower trains, sites promising “more followers fast,” or any other site that offers to automatically add followers to your account);
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