This guide will help you understand what HTML sitemaps are and how they work.
A HTML sitemap works very much in the same way as an XML sitemap, except that a HTML sitemap is also intended to help website users navigate around the site, whereas an XML sitemap is solely for search engines.
A HTML sitemap is available in case a user becomes lost, or needs to find a specific page within your website without using traditional methods of navigation. In these instances they can refer to your HTML sitemap.
There is no doubt that an HTML sitemap works more effectively for larger websites than smaller ones, however having a great structure, a backbone as many would say, will enable you to grow and develop your website quickly without sacrificing quality. A HTML sitemap will also ensure that your pages are well organized, and as content is added it is kept in an orderly location.
Your HTML sitemap is a central location designed for easy navigation for both users and search engines, but predominantly website users, so be sure to keep the site intact and easy to understand for everyone to enjoy.
Your HTML sitemap will enhance your search engine exposure by providing a great user experience. Building your website with users in mind allows for stronger success in search engine results, as this is one of the factors search engines look at.
While search engines will crawl through all text links of your website to index each page, there can be instances where the crawler is unable to reach many of your pages due to a broken link. An XML or HTML sitemap will ensure that search engine bots will be able to reach all of your web pages.