With the whole shelf space thing being a non-issue online, buyers have been more inclined to turn to the Internet to find a wide selection of what they’re looking for. Nine times out of ten, customers will buy from a high street store or their online base platform through emotion and not necessarily logic.

Think about it, how many times have you ventured on to the Amazon website while looking for something in particular and then ended up buying more items that were completely unrelated to the original search you undertook? Our guess is probably more than once!

Funnily enough, you’re not the only one to dip in to the online shopping world – this approach is effectively known as a hybrid system.

You may also be one of many consumer buyers who visit a physical store on the high street on the lookout for new clothes in the current season for example, checking textures and sizes as well as determining if it’s exactly what you want. You will then potentially feel inclined to search online for a cheaper alternative related to that product.

In the modern online world, reviews also count towards your buying procedure. Including that of Facebook, Twitter and Instagram comments adding a layer of legitimacy which is an effective way to promote that brand even further.

The old saying Time is Money, could be referenced with the argument between Online shopping and popping into your local town centre to pick something up. Saving time when you shop online rivals ‘finding the cheapest price’.

One luxury that swings in the favour of online shopping is just how convenient and easy it is to sit in your living room and pick the products you want, the only waiting time comes with the delivery.

In addition, delivery services are always finding ways to become even quicker in the modern world, with a drone device set to be deployed for many big name companies within the delivery options at some point in the future!

If you’re a business looking to tap into the benefits of online shopping then it’s worth considering sooner rather than later, what with near enough every company benefiting from the appeal.

Our online tutorials include E-commerce learning, this will teach you how to set up your online shop, how to make your website look attractive, how to make the purchase process simple and how to reduce the risk for your customers.

To find out more about our tutorials at Nevill Media or have an interest in any upcoming seminars, please call the coordinator, Cristina Ignat, on 01206 588 000 or email hello@nevillmedia.com.

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