Here are some Digital Marketing stats from 2016 so far that we think can help your understanding of the online world of business:

⅓ of people use only their mobiles to purchase online
A survey by xAd of 1,500 consumers shows that 39% thought smartphones were the most important tool used to research a product, whilst 29% admitted it was the only tool they used to make a purchasing decision.

Online retail site visits are up 2.6% this back-to-school season
Hitwise has released data showing that the 2016 back-to-school season has been the biggest ever for the top online retail sites.

27% of consumers display no brand loyalty
DMA has produced a new infographic that has highlighted four different types of loyalty consumers feel towards brands. 40% of consumers are ‘active loyals’, whilst 27% are ‘active disloyals’ – showing no brand loyalty at all.

High-performance ads deliver an average of 180% ROI
The average profit from high-performing advertising is 1.8 times the initial investment, says analysis by Warc.

Twitter suspends 235,000 accounts in six months
This number of accounts have been suspended thanks to violation of its policies relating to terrorism and the threat of violence, according to Twitter.

59% of UK Retailers are struggling to connect in-store and online
According to research from RetailMeNot, 59% of retailers cite a lack of visibility across channels as the biggest challenge they currently face.

Highest online sales growth in 20 months thanks to heavy discounting
The IMRG Capgemini eRetail Sales Index has released figures showing that online sales grew +19% year-on-year in July.

Technology is key to understanding customers, says 35% of organisations
Econsultancy.com found that organisations of all maturity levels agree technology is a massive contributing factor for success.

Interested in learning more about the Digital Marketing world? Nevill Media is here to help you. Get in touch with our team using our contact form today and we’ll get back to you promptly.

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