To simply sum it up, e-commerce is the process of buying and selling online. It covers both online retail and online transactions. The types of e-commerce vary from internet banking, auction sites and online reservations. It also includes both B2C (business to consumer) and B2B (business to business).

Back almost 20 years ago, people were very apprehensive about handing out their bank details to an online retailer. However, e-commerce transactions have become second nature to most. Things like Paypal, encryption, SSL certificates and Worldpay have helped give people confidence in e-commerce.

It is very simple to set up an e-commerce business, solutions like WooCommerce allows even the less technical of us set up a store with simplicity. There are design templates in place so you don’t have to worry about hiring a designer and web developer adding an extra stage of ease.

E-commerce tends to be a very attractive option for entrepreneurs for many reasons. Things like Global reach and the fact that the store is always open are among the top reasons. With a physical store you have opening and closing times which limits the hours you can trade. A physical store also limits the audience you can reach out to, people aren’t going to jump on a plane just to visit your store. But e-commerce gives you that freedom of being open 24 hours a day and the ability to reach out to people across the world.

So if you are looking to start up an ecommerce business then great, you will have an idea of the solution you want to create it on. But it is also handy to have some extra knowledge around the topic. By subscribing to Nevill Media you gain access to so many helpful videos and explanatory guides. Every question we could think of has been answered, but if you find you have anymore then feel free to get in touch with us via the contact form on our website.

We want to help you help yourself by building your knowledge about digital marketing and growing your business. For more information about us then visit our website. 


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